CASE STUDY: Smile International


Our brief was to gather all information for this hard working charity. Redesign everything they used so that SMILE INTERNATIONAL was highly visible and easily recognisable wherever they were ‘making a difference in the world‘.

Our graphic creative ‘SMILE SWOOSH’ was applied to everything establishing a positive uplifting consistent look across all publications and advertising.

Their regular TOGETHER magazine became SMILE TOGETHER. A simple but very effective change that was implemented across further titles. The existing logo was redrawn. To ensure the logo quality was maintained we provided a complete set of digital versions with usage and colour instructions for their volunteers and providers to follow.

The feedback has been extremely positive with additional activities and products added as below.

Corporate Identity and Style Guide

Marketing and Promotions Literature

Advertising and Advertising Mail Drop

Exhibition Stand Design

Website Banners

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